10 Secrets to Attract Your First Organizing Clients (And Keep Them Coming Back!)
How to Attract Your First Organizing Clients: The Ultimate Guide
Starting your professional organizing business can feel overwhelming — but what if you had a clear roadmap to land those first clients quickly? Whether you’re brand new or pivoting to a niche, these 10 strategies will help you stand out, gain momentum, and build a thriving business.
1. Narrow Down Your Niche
Your niche is your secret weapon. Instead of trying to serve everyone, become the go-to expert in one area. Whether that’s luxury pantry organization, garage transformations, or ADHD-friendly organizing systems, having a clear niche makes marketing, networking, and sales so much easier.
Pro Tip: Your niche will evolve! Start with what excites you most and listen to your clients’ needs.
Actionable Advice: Find a mentor, join a coaching program, and start taking control of your business goals! This will provide you with valuable guidance and a support system.
“Joining Melanie’s coaching program was the best decision I made for my business. It gave me the tools and support I needed to get out of my own way and do this full time." - Sarah, Professional Organizer
2. Craft a Magnetic Elevator Pitch
Can you describe what you do and who you serve in 30 seconds? If not, it’s time to refine your elevator pitch. Keep it simple, clear, and focused on the results you deliver.
Example: “Hi, I’m Melanie Summers, a professional organizer and ADHD organizing specialist. I help busy women conquer clutter, live with purpose, and build an organized business and home they love.”
3. Leverage Social Proof
Before-and-after photos, testimonials, and client reviews are gold. Don’t have client work yet? Start with your own home or help a family member and collect testimonials. Break long reviews into bite-sized quotes for website and social media use.
Action Step: Set up a Google Business Profile and ask every happy client (even pro-bono ones) for a review.
4. Offer Free Mini Trainings
Host a clothing swap, teach a laundry folding demo, or do a simple Facebook Live. Free trainings showcase your expertise and build trust. Bonus points if you include a lead magnet (like a checklist) to grow your email list.
5. Build Your Portfolio
Time-lapse videos, well-lit photos, and even curated Pinterest boards count. A strong portfolio helps potential clients visualize what’s possible.
Training Suggestion: Learn how to create social posts and videos that wow your audience. Check out the amazing, (and super affordable) I Speak Organized Social Media Method Mini Course.
6. Network Locally
Local connections lead to referrals. Visit real estate offices, staging companies, and assisted living facilities. Bring small branded gifts and make those personal connections!
7. Use Social Media Effectively
Don’t overthink it — start by sharing helpful tips, before-and-afters, and behind-the-scenes content. Ask questions, run polls, and focus on what your audience wants to see.
Pro Tip: Start with one platform where your ideal client hangs out. Instagram for younger moms? Facebook for busy families? Pick one and show up consistently.
8. Create a Simple Website (And Optimize It!)
If you don’t have a website yet, start with a simple, clean site on Squarespace or Google Sites. Your website should include clear service descriptions, pricing ranges, a contact form, and keywords related to your niche.
Training Suggestion: Need help with SEO? Check out my Overbooked course for step-by-step guidance.
“Melanie’s SEO training for organizers is unlike anything else out there. It was worth the price of the entire course alone and you won’t find this type of guidance elsewhere. - Ilene, Owner of Seasons of Life Organizing
9. Offer Referral Incentives
Happy clients are your best marketers. Offer discounts or small bonuses for client referrals and run quarterly promotions to re-engage past clients.
10. Join Local Community Groups
Get involved in your Chamber of Commerce or local networking groups. Show up, participate, and offer value. The relationships you build here will become your referral engine.
Your Next Step
If you’re ready to stop spinning your wheels and start booking clients consistently, join The Empowered Organizer Membership. Inside, you’ll find all the tools, templates, and training you need — plus a supportive community cheering you on!
👉 Check out the Empowered Organizer Membership
And don’t forget to subscribe to the Speak Organized podcast and YouTube channel for weekly tips to grow your organizing business.
Which of these strategies are you going to try first? Leave a comment below and let me know!
