Top 3 Things I Wish I Knew When Starting My Home Organizing Business
Hey Fam!
Today, I want to share with you the top three things I wish I knew when I started my home organizing business. These insights can save you time, energy, and help you build a successful and sustainable business. Whether you're just starting out or looking to take your business to the next level, these tips are invaluable for aspiring business owners interested in starting a professional organizing business.
1. Don’t Try to Do Everything Yourself
Have you ever felt overwhelmed by trying to do everything yourself? How did you handle it? When I first started my business, I was juggling everything—client consultations, marketing, bookkeeping, and even website updates. I thought I could handle it all, but it wasn’t long before I felt completely overwhelmed.
One day, after a particularly exhausting week, I realized I needed help. That’s when I decided to invest in coaching and mentorship.
One of the biggest mistakes I made early on was trying to handle every aspect of my business on my own. Trust me, it’s a fast track to burnout. Instead, invest in coaching, mentorship, and training. Learn from those who have already paved the way with proven strategies. Additionally, outsourcing tasks you don't enjoy and hiring team members to help with jobs can lighten your mental and physical load. This approach was a game changer for me and allowed me to focus more on building my business.
Actionable Tip: Find a mentor, join a coaching program, and start outsourcing tasks in the next month. This will provide you with valuable guidance and a support system.
Key Takeaways:
Avoid Burnout: Trying to do everything yourself can quickly lead to exhaustion.
Gain Expertise: Mentors and coaches can offer insights that you might not have considered.
Focus on Growth: Delegating tasks and hiring team members allows you to concentrate on expanding your business.
“Joining Melanie’s coaching program was the best decision I made for my business. It gave me the tools and support I needed to get out of my own way and do this full time." - Sarah, Professional Organizer
2. Do Your Market Research and Choose a Target Client Demographic
Do you know who your ideal client is? What steps have you taken to understand their needs?
I remember my first marketing campaign—it was a complete flop. I hadn't done any market research and was trying to appeal to everyone. I offered too many solutions to too many people, including an online course about creating better habits in 30 days. Despite months of work creating content and shooting course videos, it only made a handful of sales. This experience taught me the importance of understanding my ideal clients and tailoring my services to their specific needs.
This is where the money is made. It’s crucial to study the needs of your ideal client, understand their struggles, and tailor your services to solve their problems. When you nail this, your marketing and website almost write themselves, and SEO becomes much easier. Knowing your target audience inside and out allows you to create compelling content and services that truly resonate with them.
Actionable Tip: Create a detailed client persona this week. Outline their demographics, pain points, and how your services can solve their problems.
Key Takeaways:
Simplify Marketing: Knowing your audience makes it easier to create targeted marketing campaigns.
Improve SEO: Understanding your clients' needs helps you optimize your content for search engines.
Resonate Deeply: Tailored services and content will attract and retain your ideal clients.
3. Get Your Pricing Right
Are you confident in your pricing strategy? How often do you review and adjust your rates?
In the beginning, I used to offer discounts for higher-tiered packages—the more hours you book, the bigger the discount. I thought it would attract more clients, but it turned out to be a mistake. I ended up working more hours for less money, which wasn’t sustainable. It was only after I adjusted my pricing strategy to reflect the true value of my services that I started seeing better financial results and a more balanced workload.
There’s a big difference between providing a service for money and running a sustainable business. Do your research and stop charging rock-bottom rates that devalue the industry and your hard work. Price competitively so you can build a sustainable business that helps more people in your community and provides financial stability for you and your family. Your financial goals should be crystal clear from day one, enabling you to make informed decisions that foster long-term growth.
Actionable Tip: Review your current pricing and compare it with industry standards this month. Adjust your rates to reflect the value you provide.
Schedule a Pricing Audit 1:1 Coaching Session with Melanie
"Adjusting my pricing was a game-changer. It allowed me to run a sustainable business and attract clients who truly valued my services." - Emily, Home Organizer
Starting a home organizing business is an exciting journey…
But it comes with its own set of challenges. By not trying to do everything yourself, conducting thorough market research, and setting the right pricing, you can build a successful and sustainable business. I hope you found these tips helpful and feel inspired to take action.
If you enjoyed this post, please share it with others who might benefit from these insights. For more resources, visit my courses page. Thanks for reading, and I’ll see you in the next post!